The whole personal branding concept is really more about creating better Personal PR

YES! Personal Branding is really MORE about creating relationships with an authentic expression of who you REALLY are, as personal branding expert, Sally Hogshead proclaims in her post: http://ow.ly/64ALj.

According to Hogshead:

Your “personal brand” is based on the impression you want to create. It’s about packaging yourself in a certain way to appeal to a certain audience

Your “personality brand” is based on who you actually are. It’s about identifying and expressing your unique personality strengths, so that you can express those true strengths in a way that connects and communicate.

In today’s up-close-and-personal world, a great Personal Brand is what is supposed to help “sell you” to your audience.  But if you think about it, a personal brand is static (for the most part). It’s really the creation of consistent Personal PR (depending on the reality of one’s profession/situation that can be created from online thought leadership to mainstream press/media) that will move people to engage within the reality of a current situation.

We need to move away from the  personal branding bandwagon and concentrate more so on the building of a better Personal PR (which I might add, includes PERSONAL BRANDING) to continually be able to build (new) and maintain professional business relationships and or career and professional movement.


Is public relations a recession-proof industry? Certainly not…

Is public relations a recession-proof industry?

YES! Says Gil Rudawsky (follow on Twitter @gilcommedia), Crisis Communications Strategist at GroundFloor Media, blogger, PRDaily contributor, writes: It used to be that when the financial markets dragged down the economy and corporate bottom lines, public relations budgets topped the list of spending cutback targets.

These days, even as the swooning markets erode consumer spending, there’s potent optimism that PR budgets will remain intact—and possibly even grow. The proof comes down to 10 years of ups and downs and, through it all, an expanding, almost recession-resistant PR industry.

In a nutshell, he says (and I agree 100%!), …PR delivers cost-effective results compared to advertising and marketing.

This is an informative and “classic” piece that every PR person and anyone looking to hire a Public Relations profession or firm definitely needs to read and re-read from time to time! >Article here.


Contribution is one aspect of social media that has never seen a downturn…

Toshal ShenaiMedia Planner (Digital) at Madison Media Bangalore, and a self-proclaimed newbie in the world of Social Media has said it just right:

The Social Media Landscape is broad. Sharing, Discussions, Networking, Media, Blogging, Microblogging, Live Stream, Live-cast, Virtual World, Gaming, Multi-player games, Music, Video, Podcast, Review, Social Bookmarking, and Wiki. This is just a list of the beginning of social media. What started as e-mails, groups, and messenger, has now widened its scope, reach, depth, richness, interactivity, and quality. The most challenging aspect of Social Media today is the way participation needs to be moderated, and a promotion of better quality content.  Read more

Need to add the concept of Social Media PR… social media is a channel of media (a.k.a. NEW media) thus driving public relations and publicity is a huge part of the contribution side.


Investor Relations and Social Media

Investor Relations and Social Media: Together at Last!

According to Dave Hogan, APR, who teaches public relations at Abilene Christian University and serves as director of investor relations and corporate communications for First Financial Bankshares, Inc., Investor Relations departments have been notoriously slow to embrace social media compared with other sectors of public relations and marketing, but that may be changing as new social media channels emerge that seem better suited to investor relations needs than popular consumer-facing sites such as Facebook.

Read more > http://ow.ly/5Z9n5

Follow Dave Hogan on Twitter or view his profile on LinkedIn


A Social Media education: Most people just don’t know what we don’t know!

“My middle-schooler created her own Facebook page . . . How hard can this social media thing really be?”

I wish I had a dollar for every time I’ve heard someone say this or something similar.

When it comes to the use of social (or NEW) media, most people just don’t know what we don’t know!

Quite correctly, it is easy to set up a Facebook or Twitter account or virtually any other social media account. You navigate to a web page, add some information, create a profile, hit a few buttons and within minutes you’re chatting with friends, updating your status, and discovering who likes what books or TV shows or whatever else someone chooses to share. YES practically ANYONE can do it. . . and practically EVERYONE does (at last count Facebook had 600 million active accounts worldwide).

But is that all there is to social media? Hardly.

Many companies, from corner convenience stores to Fortune 100 giants as well as senior level professionals, executives and celebrities, use social media quite effectively to aid their marketing efforts, develop or enhance their personal or business brands, and create publicity and buzz.

It’s a relatively level playing field, as long as you know what you’re doing. Of course, therein lies the dilemma.

Exchanging updates and pithy quotes with friends does not a social media strategy make . . . at least not if your goal is to position yourself as a thought leader in a particular area of expertise or to engage in conversation about the value of your product or service to consumers.

To do that, and to do it well, you need a social media strategy that keeps you front and center and on message, as well as a tactical game plan for how you will implement, sustain, and refocus efforts as necessary to give your social media strategy legs.

So while practically anyone can start “sharing” online, including you or your middle-schooler, more than likely you won’t know what you don’t know.

• What can you reasonably expect to gain through social media? What results are you hoping to achieve?
• What social media sites should you join? How can you decide?
• What tools will you need to optimize your activities? What’s available and how do you avoid becoming a 24×7 slave to social media?
• Do you know how to operate within the confines of social media “etiquette”? Do you know best practices and what’s acceptable and what’s not?
• How will you use social media to demonstrate value so that customers and prospective customers want to engage in conversation with you?
• How frequently should you add fresh content?
• What will you discuss? How will you say it? More importantly, why will you discuss a particular topic?
• How will you invite others to join the conversation . . . and what do you do once they join to keep them engaged?
• How can you ensure your content is something people will want to keep and share with others?
• How will you measure the response?
• How will you know if you are successful? How many fans or followers do you need?
• If your social media efforts are not meeting desired results, what can you do to improve performance?

Social media success depends on a Social Media Publicist/Manager—a specialist trained in optimizing social media activities and maximizing efficacy—to see what’s working/what’s not working on a daily if not minute-by-minute basis. It takes a human mind and not just another computer application to make judgments on what makes good content, what stories to promote, where to promote them and when, and how best to connect with a target audience.

As a business owner, executive, or solo professional, you owe it to yourself, your business, and your customers and prospects to recognize what you don’t know about social media and bring in the experts to help you rise above the clutter and begin reaping the benefits of greater brand equity.


Social Media Publicity vs. Social Media PR

I have decided that I am a true “micro-blogger”—not a  blogger.  Obviously (AS YOU CAN SEE), I do not post a lot on this blog.  This is mainly due to the fact that I am a “PR producer” first and foremost. My thought leadership (and opinion) usually happens in quick bursts (not in long article format)—throughout the day as I am working on other people’s PR strategy and tactical management. I’d rather update or tweet—I am, as they say, obsessed with Twitter anyway so it works for me along with Facebook, LinkedIn, Plaxo, Foursquare you name it. However, I do like to talk so blogging will still come out of me from time to time (including Blog Talk Radio – I have a program there as well – time to get back to Blog Talking!). I work with a lot of writers in my agency, so they also help the creative juices to flow out of me on the blogging end… or at least I will press them to do so more often!

A lot of my clients do like to write blogs (I love to edit so that must get my blogger side fulfilled?). Some of my client’s blog mostly due to me pushing them to do so, but I really only push the ones that I think have that certain “blogger mindset.”  Blogging is a great form of social media PR and excellent for search engine placement/optimization (link building).

Some of my clients have PPC ad campaigns already running upon hiring us. We usually  wean some of them off of these (this is not PR for one thing) once we are able to build a better social media PR strategy for them and get a leg up on daily tactical placement and management.  We usually can get page ranks up much higher or equal to that of their PPC ads on the organic end within the first 90 days we begin working with them. Organic Social Media PR is what I LOVE to go for on a continued basis. Yet, most people don’t realize that this takes work, dedication and constant engagement. So many clients tend to look at PR in the same way as advertising or marketing and tend just want to hand it all over and never without saying a word. Social Media PR, in particular, can’t work that way.  Hiring a PR firm also means letting go.

I just re-read a short blog post by Seth Gordon (circa 2009): The difference between PR and publicity.

He wrote:

Publicity is the act of getting ink. Publicity is getting unpaid media to pay attention, write you up, point to you, run a picture, make a commotion… Publicity is not PR. ….PR is the strategic crafting of your story. It’s the focused examination of your interactions and tactics and products and pricing that, when combined, determine what and how people talk about you.

Read the whole post (it’s not long), but he goes on to say:

In my experience, a few people have a publicity problem, but almost everyone has a PR problem. You need to solve that one first. And you probably won’t accomplish that if you hire a publicity firm and don’t even give them the freedom and access they need to work with you on your story.

AGREED SETH, AGREED. Thank you for making that clear—albeit two years ago, it still holds true today!

Now, here’s my re-examination of his (very to-the-point) explanation of the difference between publicity and PR as it pertains Social Media–since, again I do and always have been of the opinion that Social Media PR is/should be included in on the “traditional definition” of PR:

Social Media Publicity is the act of getting ink. Social Media Publicity is getting unpaid media (as people who read you beyond your ppc or banner ads) to pay attention, write about you, point to/share your thought leadership, run a picture, make a commotion… On the other hand, Social media PR is the strategic crafting of your story.

Social Media PR is the focused examination of your interactions, tactics, products and pricing that, when combined, determine what, why and how people talk about you (or your company/business, etc.). You need Social Media PR strategy to get PUBLICITY.

Few people have a social media publicity problem (as long as they “speak up” online they have publicity), but almost everyone has a social media PR problem (once again, key words are not the end all, but a very small part of the social media PR equation). You need to solve that one first—that is–your Social Media PR problem. You probably won’t accomplish your social media PR goals if you do not hire a publicity firm* and you don’t give them the freedom and access they need to work with you to develop and execute your best social media strategy. Everyone should strive for lasting social media publicity. Yes key words are fine, but once you get them to “click over” what are you going to do to get them to stay and talk to you or about you?

* This does not include social media coaches, SEO or PPC experts—PR strategists and tactical managers all offer all of this expertise on top of everything else. If you  want to hire a PPC or SEO expert that’s fine, but just don’t leave out the PR expert who knows both traditional and social media PR.