Social Networking = 1 part of a Personal PR/Networking and Marketing Effort!

I am VERY into social networking AND naturally, part of my business is to get clients into and produced on social networking (as well as manage and educate them on the process) or in some cases, build up clients who are already into it  — if they are just beginning or just don’t have the time to do it (read on).  As a publicist, I have to say the social networking is one of the best and cheapest ways to “get PR” – BUT it does not happen overnight or that quickly (even if you have the biggest network known to man).  People are into their own thing and most (while they will not admit to this!) are just not into “helping friends get connected” so that their friend can find a job or business etc. in hopes that that friend will then help them get connections and connected to do the same. Do you know what I mean? 

I just got invited to join a social networking site called: SALESCONX (www.salesconx.com). This is a social networking site that actually will PAY!  INGENIOUS! This is a way to actually get people to refer more often – because hard cold cash is involved).  I am not sure how it will work out – sounds very good – (pretty new deal), but Salesconx offers members three primary ways of earning referral fees:

  • List a Connection for Sale. Know of a colleague, customer, partner or investor looking for a particular product or service that you don’t offer? Do you have a relationship with a sought after decision maker? Determine your own referral fee for this connection and add it to the Salesconx listings. Salesconx buyers request to purchase an introduction to this person from you – for the fee that you have already determined.
  • Browse their Database for Connection Requests. Every day, Salesconx members are posting Requests for a Connection, or a request for a lead.  They have members offering superior referral fees for sellers who are willing to put them in touch with that right person.
  • Refer another experienced, qualified professional. Salesconx members earn $20 for each approved, experienced professional that they refer to our community.  

Okay that is all really great to know and well; I can’t say how long it will take for every person known to man looking for leads and referrals to jump into Salesconx.  I wish them well and I think (I know) I will try it out.  Now I can say this:

  1. Social networking takes a ton of time (I, for one, spend at least a few hours a day on my own stuff – and well, I COULD spend the whole DAY and days on end if I could, but I have clients that need this more than I do so there you go) – and so who has that much time in a day (extra that is) -to work a network unless they make social networking a full time job in the beginning (after a year or so you are pretty free and sailing along, but even then you still have to “work it” and maintain everything and keep it your information fresh and updated. 
  2. Social Networking it is a now very a useful tool for personal publicity, branding and marketing and will soon to be an overly necessary tool when it comes to doing and making business (happen) and getting publicity. NOTE THE PHRASE:  “soon to be”?   Yep – “soon to be” is a key point here. 
  3. NOT EVERYONE is a writer or even wants to write (about their own greatness – it’s bad enough to have to write a resume for most people) and if you want your social networking to be viable (and buzz worthy in the social networking communities: YOU BETTER HAVE SOMETHING TO SAY AND YOU BETTER BE ABLE TO SAY IT WELL – or you will go unnoticed – no matter how many “friends” you have in “your networks!”
  4. Again – social networking (and media) is TIME CONSUMING, but most of all
  5. NOT EVERYONE IS INTO OR EVEN THINKS ABOUT SOCIAL NETWORKING AND NETWORKS (AT LEAST JUST YET) and not everyone thinks social networking is necessary or an end all when it comes to finding talent, opportunities, new business deals etc.  So working your publicity and marketing in more than just one (social networking channel) is still SO NECESSARY.  I am thinking social networking will probably be the mainstay when my kids are in the business world (they are 2 and 8 right now – LOL).

Those of us working (or playing around) in the social networking bubble have a hard time REALIZING that MOST of the business world and society in general is still really far behind in this area (this social networking as well as social media era that is). Heck I am currently trying to educate my brother (43 yrs old, high school teacher and coach and MBA) on the whole thing – he is on Facebook and still thinks it’s a place to post pictures. 

All kidding aside, Social Networking = 1 PART of Personal PR.  I am just saying that when you want visibility (PR, marketing, whatever) – to create opportunity, sales (whatever), you need to work a plan that is involved in more than just ONE channel – right?  Companies selling products and services, after all, still rely on a blend of stuff like print ads, television advertising (and the like to include: www.spotrunner.com or www.rippletv.com), event marketing, press/media covered news stories and events, traditional email and mail marketing pieces, tradeshows, etc. etc.  So all I am saying is that Social Networkers should not rely on JUST social networking and traditionalists should not rely on what they have always known to work in days gone by! 

A modern Personal PR plan of action (especially for those looking for new opportunity – as in JOBS and new business!) should equate to: 1/4 Social Networking +  about 1/4 Social Media = 1/4  (blogs, online video/audio/etc.) + 1/2 DIRECT PUBLICITY and INTRODUCTION CAMPAIGNS (to include some PRESS/MEDIA PLACEMENT (IF applicable) and some good old fashioned “door knocking” to and belly-to-belly talking (even if it’s over the phone or email).   REMEMBER: NOT EVERYONE IS AS INVOLVED IN SOCIAL NETWORKING OR MEDIA AS WE WOULD ALL LIKE TO THINK!  Those who are ONLY in the traditionalist mode will miss out on a lot if they do not social network or try to get some social media built up and those who are ONLY into doing every bit of networking, self publicizing, branding and the like ONLINE via social networks and media could also be missing out on a ton of opportunity by refusing to work in a more traditional channel as well.

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