CEOs still need to step it up on social media!

As of April 2015, CEO participation on social media is still low. That said it is becoming increasingly more important and more common for CEOs to step out from behind the desk and into the digital spotlights of social media.

I have been writing and preaching about this for years now! As the graphic shows below, a “social CEO” (aka a Cheif Executive Officer who uses social media for to benifit and for the overall “good” of his or her organization!) is still rare.

Good news is there are at least a few leaders out there demonstrating what it looks like and how social media can benefit their personal and professional brands. Keep in mind that Laurie Pehar Borsh PR specializes in the production and management of CEOS and other high-level, high-profile executives on social media. No! A busy executive should not go at this alone (that could be the issue).

CEOs and Social Media
Source: MBACentral.org


Is outsourcing social media right for you?

Originally published on the Jaffe PR Blog on Jan 22, 2014. Jaffe PR is a complete Public Reputation resource, devoted primarily to law firms, legal associations and vendors to the legal market. Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients.

Outsource social media activities

As we all know by now, a vast majority of today’s professionals are active on a multitude of social media networks — for personal and, with increasing frequency, business purposes. What was once considered a new phenomenon in the legal industry — being present and active on social (digital) media — is fast becoming a “must-do” for attorneys (and, I’d like to add, for just about every high-profile professional, executive leader or entrepreneur).

Yes! It’s important, if not more important, for law firm attorneys (again “the above mentioned” types of business professionals) to also “show up” online.

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