You hear a lot about what you shouldn’t post on social media, but employers are starting to grow weary of hiring candidates who lack a social presence all together. Take control of your brand by balancing your personal and professional image to attract recruiters.
Social media can make or break your career. We’ve all heard at least one story of an employee getting fired over a Tweet or Facebook post. And when you apply to a job, most hiring managers will first turn to Google to vet your background and qualifications.
Whichever way you swing it, you can’t avoid social media anymore, and how you manage — or don’t manage — your social presence can make or break your job hunt. It’s time to take control of your image and start thinking of social media as personal branding.
PR Pros (especially those who are engrained in new digital media like me) are buzzing about the introduction of Google’s Hummingbird. Earlier this month PR Week contributor Martin Jones’ wrote a fantastic article, PR: The new SEO? that provides further and valuable insight about the potential positive effects the latest and greatest Google algorithm will have on the public relations industry.
Jones: “Google’s new approach is putting more weight on meaningful stories when deciding where different links appear in search results – and that’s a windfall for PR agencies.”
In this short, easy to read, article he explains the three “PR-friendly” assets of Hummingbird:
1. Backlinks from third-parties linking back to company sites
2. Content that is easily searchable through “search-optimized blog posts and knowledgeable contributed articles”
3. Weighted “social shares” on social media