Growing your personal brand on social media

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media.

Watch Pattie’s interview with BNN’s The Street.

ANALYSIS: Are you narcissistic if you’re on social media?

That was the question posed to me at a family BBQ on the weekend. I found myself defending those of us who use social media to get a message out, build a brand, or purely for the entertainment value. Admittedly I’m a late adopter, having only joined Instagram this past week and Twitter a few years back. However, prior to engaging I asked experts in the field about ways to build a profile the right way, and I looked for some convincing that what I was doing was in fact a good thing to do.

Here is what I learned:

Social media is here to stay and employers hire people to ensure the person portrayed on the likes of Facebook, Twitter, Instagram is the person they think they are hiring. It has happened more than once where a candidate has been disqualified for a job after a social media search unveiled a less than ideal candidate. The question then becomes how do you develop a social media brand that shines a light on you in a good way, and helps to build your brand, not destroy it?

There are some obvious rules to live by, such as never post when you are angry, if it is late at night or you don’t have all the facts.

Here are a few things I found helpful as I embarked on this brand building social journey.

1) You need to take ownership of your brand. And yes, we all have a brand so you have to decide what it is you want to be known for.

2) Stay on top of trends, understand how your business is evolving, and be aware of changes in rules and regulations that impact you and your industry.

3) Think very small steps. Your brand will grow over time. It isn’t about doing one big thing right, it’s about doing a lot of little things right. It can take years to build and just one Tweet to destroy it.

4) Always look for opportunities. It is okay to think outside of the box, but stay aligned to the goals of your organization. You don’t want to pursue a personal brand that is misaligned to the strategic initiatives of your organization. It is unlikely you will ever be bigger than the brand you work for.

5) Be authentic – authentic success, real success starts and ends with you being – you. Authenticity helps to build trust and in turn translates into your brand.

Finally, we all have to learn to say “no.” There is a tendency to want to say “yes” to every request that comes your way but by having the strength to say “no” allows you to walk away from the opportunities that don’t align with the personal brand you want portrayed.

When it comes to social media, I’m still a rookie and learning to proceed with caution. Accept it for what it is – a platform to get your message out, not a podium to hide behind, and finally don’t let it become a productivity killer.

Of course the best piece of advice I already knew intuitively – never post anything your Mom wouldn’t be proud of.

As the Chief Financial Commentator for CTV News, Pattie Lovett-Reid gives viewers an informed opinion of the Canadian financial climate. Follow her on Twitter @PattieCTV


5 Evidences that You’re Not Ready for Press

newspapersThe simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. 1000% Guaranteed: If your product or service is amazing, unique, better than your competitors, and your followers and clients can’t stop telling the world about you….the media will come!

5 Evidences that your Brand is Not Ready for Press…

1. You don’t have a brand

You have an idea. You have created a product or service that none or few have yet to pay you for. It may be remarkable or even breathtaking, it could even be the beginning of a multi-million dollar enterprise! Unfortunately, it has not successfully hit the market yet and credible journalists do not report on potential.

2. You do not have any followers

You do not have to become a viral sensation to be successful! However, having at least a few hundred people who consistently rave about how awesome you are will build credibility within the eyes of the media and your target customer.

3. There is no revenue

Almost every journalist loves a good rags to riches story or to be able to boast a company’s soaring financials. Since 50% of all start-ups fail, reporting on the successful ones is a joy to the media. Your product may be perfectly brilliant but without revenue the media will view it as a hobby not an enterprise.

4. Your product is mediocre

There is a saying in media, “Dog bites man is not news, man bites dog is news”. If your product is common like your competitors with the same price and similar qualities, the media will not come running. If you have a scarf company that is not news. If a single mom created hand-woven scarfs in her home, using the rarest fabric on the earth, and donates 25% of revenue to cancer research…that is news! How are you unique?

5. You have not researched the media

If you are a serial dater of the media and sending broad, mass pitches to every and any journalist you are not ready for the media! Think of the single person who goes around a club or social setting handing his or her number out to EVERYONE. How ridiculous do they look? Approaching all media gets you no where because every journalist has a specific audience. You must first research the media and find out which outlet covers products similar to yours and how your offerings can specifically benefit a journalist from that outlet.

5 Solutions to get you press ready. (You did not think we would be so cruel to just tell you what you are doing wrong did you?)

1. Build a brand

Before you hire a PR firm (GASP), spend your dollars on your brand. Make sure your logo is spectacular, your website is superb, and your customer service is unbeatable. You may be a mom and pop but make sure you look like a cooperation. Give your company a dazzling personality and do not cut corners, hire professionals and the best of the best to transform your vision to reality.

2. Build a social media following

Interact and post thoughtful content on Twitter, Linkedin, and Facebook. Re-post all that you see that is awesome, follow influential people, and share your company’s updates often. Also, kindly ask every client to give you a review on Yelp, and share your testimonials on your social media outlets. Do not simply “sell” on social media. For example, if you owned a dog food store your Facebook post should not read “Dog food on sale $12.99 buy now”. Your post should be an adorable photo of a dog that says, “Like this photo if you love dogs”, this is an example of engaging VS selling.

3. Make money

Invest and make sure your product is the highest quality and if need be, spend money on advertising (not to be confused with PR). 10 years ago advertising meant having a $50,000 budget but with today’s digital platforms and solutions you can advertise effectively for hundreds of dollars. If your budget will not allow for it seek referrals, look for places to sell your product online or what ever it takes. If you fail to make any real profit after 12 months of advertising and selling, go back to the drawing board and figure out why your product is not selling itself and redefine who your target customer is.

4. Make your product better than the rest

For this it is time to stalk your competitors. Evaluate what makes their products sell and examine your own product and ask yourself how can you create the same value they have but even more. What is your man bites dog story? Where can you not cut corners but be incredibly detailed? How can you use your product to tie and uplift your community?

press5. Marry the media

You read right. If you sell an organic household cleaner find yourself a journalist who is known for following and reporting on the dangers of toxins and the importance of healthy home care. Read their editorial calendar like the Bible, follow their social media, and pitch them as someone who is able to in the future provide value to their readers. Do not do the failed, traditional “Feature me please” pitch. Instead, try a, “I am a fan, nice to e-meet you, I have tons of material that your audience will find valuable so if I can ever be a resource for you please let me know” approach.

via presswho.com
follow @PressWho


CEOs still need to step it up on social media!

As of April 2015, CEO participation on social media is still low. That said it is becoming increasingly more important and more common for CEOs to step out from behind the desk and into the digital spotlights of social media.

I have been writing and preaching about this for years now! As the graphic shows below, a “social CEO” (aka a Cheif Executive Officer who uses social media for to benifit and for the overall “good” of his or her organization!) is still rare.

Good news is there are at least a few leaders out there demonstrating what it looks like and how social media can benefit their personal and professional brands. Keep in mind that Laurie Pehar Borsh PR specializes in the production and management of CEOS and other high-level, high-profile executives on social media. No! A busy executive should not go at this alone (that could be the issue).

CEOs and Social Media
Source: MBACentral.org


Is outsourcing social media right for you?

Originally published on the Jaffe PR Blog on Jan 22, 2014. Jaffe PR is a complete Public Reputation resource, devoted primarily to law firms, legal associations and vendors to the legal market. Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients.

Outsource social media activities

As we all know by now, a vast majority of today’s professionals are active on a multitude of social media networks — for personal and, with increasing frequency, business purposes. What was once considered a new phenomenon in the legal industry — being present and active on social (digital) media — is fast becoming a “must-do” for attorneys (and, I’d like to add, for just about every high-profile professional, executive leader or entrepreneur).

Yes! It’s important, if not more important, for law firm attorneys (again “the above mentioned” types of business professionals) to also “show up” online.

Read the article here (click over to): Jaffe PR Blog Continue reading “Is outsourcing social media right for you?” »


5 Content Marketing Rules PR Can Play By, Too

Love this part:

Business (and personal) brands build relationships with customers via three levels of commitment:  relational, transactional, and contractual.
Content marketing – like so much of PR – is generally concentrated in the ‘relational’ phase, in which audience attention is garnered – and kept.

“We’re moving from getting attention through interruption to a useful conversation…”