You have to be able to tell a good story

The ECMG (business talent representation with personal publicity production/management) side of my business focuses on executives who are in opportunity search mode (passive or agressive).  I still find it fascinating when I meet an executive who has been having a hard time finding a job, but who still thinks that his resume is going to open doors (like it used to maybe 10 years ago?).  I know about the old saying: “If it ain’t broke, don’t fix it.”  However in this case, if  “it is not doing what it used to do (i.e. if the old way is broken), you better fix it.”  What I am trying to say here is that simply floating around (even a really good) resume in this market without a strong pitch, promotion, or even a third party rep/ pitch person to go along with it won’t do much (unless of course you have a super strong and extended network and the time and DESIRE to be your own pitch person and promoter) .  This is especially true for those individuals who have a unique and highly successful career path. You have to really push the envelope these days and get out there and TELL your story. Whether you do that via a personal publicist (who will do all the story telling and pitching for you), a blog and/or a personal website (with really strong SEO) or through on-line social networking and media, the more channels you can put you message out through the better.  Posting a resume or floating it around (marketing it) will not create personal publicity – your STORY will.  A resume is an outline of your career and while it can outline your success (quickly), in today’s COMPETITIVE  MARKET need to tell your story AND BE ON THE LEADING EDGE  to be able to get the traction that is needed now and in the future (for opportunity growth).

3 Responses to “You have to be able to tell a good story”

  1. Yes, there is a big difference between a resume/CV and a marketing BIO that shares not only WHO you are… but WHY you are:
    1) Why you do what you do
    2) Why you do what you do for WHOM
    3) Why we should engage (only) YOU.

    It’s our ‘creation story’ and our ‘personal story’ that engages us emotionally (character development and personal charisma), more than listing our competencies, skill-set, etc.

    Whole it seems you spoke more to career professionals and job seekers, this works for my audience of self-employed attorneys, accountants, and financial advisors too.

    ~ Vikram Rajan
    PracticeMarketingAdvisors.com

    • Absolutely Vikram! Thanks for the added thoughts on this topic. I am doing a lot of work for and with self-employed people (as you mention) as well as many entrepreneurs who still need to be able to tell their own story that is “behind the scenes of the business.” People want to know about who the people behind a good business–period. It helps to provide reality and personality to a business so that people are not just buying from some storefront name!

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